Content Creation for Social Media: Emails, Webinars, podcasts, Blogs

 Content Creation for Social Media

• Content creation is the process of generating ideas on a particular topic through written or visual content that appeal to receiver.
• A social media content creator is an individual who creates and shares content on social platform.
• The purpose of content creation on social media are many like providing information, educating or entertaining to the audience.
• Content creator also use this skill to make a brand name, to make money, etc.

Types of contents

1. Text – Text content means preparing content by writing only. For this a creator must have good knowledge of language, grammar, punctuation and spellings.
2. Images- Images as content means photographs and pictures. Such content helps to understand a topic more clearly.
3. Videos- this is again a form of content where video are used to inform, educate or entertain the audience. Video contents are more effective but it requires costly devices to store the content.
4. Audio- The content that is based on audio only. Good paralinguistic features like tone, style, pronunciation, articulation, etc. is must for creating audio content.
5. Animation- the content based on animation is very attractive. Very difficult concepts can be shown easily and effectively through animation.

Content Creation for emails

Emails are the direct messages to the targeted audience. Now a days, email marketing is trending, hence content creation for emails is very crucial. Good email content attract the receiver’s attention.

Tips for writing email content

1. Address line- check the mail address very carefully before delivery to reduce failure.
2. Subject line- This is the first thing that is seen by the recipient. Subject line must be short, relevant and attractive. An effective subject line is the first requirement for writing effective emails.
3. Body –
• 7Cs-The main body of an email must follow the seven Cs (clarity, completeness, correctness, consideration, concreteness, conciseness, and courtesy)
• Length-Paragraphs must be short.
• Tone- Conversational tone with easy to understand language is used.
• Personalization- it means the tone must be conversational and recipient must be addressed by name to improve engagement.
• Visualization- Main body of an email becomes more appealing by using good visuals.
4. Signature block- before finishing the mail write complete name, designation, contact address and numbers so that sender may be contacted.
5. Optimization- The design of email must be friendly on laptop and mobile both.

2. Content preparation for Webinar

• Webinar is an online seminar or meeting or workshop conducted using internet. Webinars allow people to participate in the event by joining through a link.
• Content preparation for a webinar needs utmost care. Good content prepares a strong base of presentation and leads to success.

Key steps to prepare content for webinar-

1. Define objective- at the starting od the webinar disclose the purpose of the webinar very clearly. The audience is comfortable when the goal of the webinar is known to them.
2. Audience centric- Remember, any topic can be written in many ways with different set of vocabulary, tone, and style. Always create content according to the audience, their interest, background, preferences, etc.
3. Preparation of Outline- the whole content must be divided in to various parts like introduction, main body, and conclusion.
4. Content quality- content must be based on fact. It must be informative but is designed with good images or video or animation. Choose the best.
5. Prepare speaking points- in addition to the main content, speaking points must be prepared to ensure smooth flow of presentation.
6. Interactivity and involvement- If possible plan involvement of participants by providing polls or window for question answer.
7. Technical setup- before starting the webinar, all the technical aspects must be checked, all the equipment and troubleshooting mechanism must be set correctly.
8. Feedback mechanism- when preparing content, creator must not forget to add feedback form or any other way to take review of the participants.
9. Promotional statement- at the end of the webinar presenter must not forget to deliver the statement that is related to the promotion of the event.

    3. Content creation for podcast

• Podcasts are the digital audio or video files that are used for streaming. These files can be downloaded over internet.
• Podcasts are episodic and have a series of many episodes.
• These episodes are released on a regular interval like daily or weekly, or fortnightly, etc.

Key steps to prepare content for podcast

1. Setting the theme- Post cast must have a theme on which a series is prepared.
2. Consistency/regularity- for gaining popularity, a podcast must be released on time and consistency must be maintain to attract the audience.
3. Innovative presentation- the content of the podcast must have something new or use the same thing in a new format to attract the audience.
4. Conversational tone- the tone of the speaker must be normal without a tough formal tone.
5. Mixed content- It means, content must have various formats like story telling, discussions format, queries, etc. to generate curiosity among audience.
6. No break- there must not be a long gap between two episodes.
7. Providing resources- it means a podcast must show few notes that include relevant links and resources for additional information on the podcast topic.

Content creation for a blog

• A blog is an online informational website that offers regularly updated content (blog post) about a topic. It's written in an informal or conversational style. It is run by either an individual, or a group, or corporation.
• Blog writing needs planning, creating, and publishing articles or posts on digital platform.

Key steps to prepare content for blogs

1. Topic- A topic for writing a bog must be chosen very carefully as there is a lot of competition in blog writing.
2. Keywords search- Keywords help in reaching a particular blog.
3. Content organization- Content on a blog must be organised according the content. It gives a smooth flow to the audience. A blog must have a table of content. It shows the perfect organization.
4. A good research- Before writing a blog research for the topic and ensure the quality and accuracy of the content.
5. 7Cs- Don’t forget to write the content including 7Cs- clarity, completeness, correctness, consideration, concreteness, conciseness, and courtesy.
6. Editing- This step helps a content writer to review and edit the content if required. Content is checked for grammar, spellings, fact, etc.
7. Formatting- Format of a blog must be audience centric. A good and organized form enhances readability and attracts audience. blogger may use bullen points, short paragraphs, heading and subheading, images, etc.
8. Search Engine Optimization- Use various tools for Search Engine Optimization. This will help a blogger to reach to the maximum audience.
9. Publishing- A blogger must publish his blog on website or blogging platform.
10. Use other platforms- for reaching out to the audience a blogger must use his social platforms like Facebook, tweeter, Instagram etc.