BBA- (Business Communication II SEM 2021-22)

 

 

CCS University

Bachelor of Business Administration

Second Semester (2021-22)

Business communication

Unit – I

1.      Meaning of Business communication

2.      Objective of Business communication

3.      Forms of Communication,

4.      Communication model

5.      Process Of Communication and its elements

6.     Principles of Effective Communication

Unit – II – Corporate Communication

1.      Formal communication and its Flows

• Vertical (upward and downward)
• Horizontal
• Diagonal/Cross 

2.      Informal Communication and its flows

• Single strained
• Cluster
• probability 
• Network
• Grapevine,

3.      Barriers in Communication

4.      Groups discussion

5.      Mock Interviews

6.      Seminars

7.      Presentation

a.      Individual Presentation

b.      Group Presentation

Unit – III 

1.      Essential of effective Business letters

2.      Writing Important Business letters 

a.       Sales letter

b.      Enquiry letter

c.      Quotation letters (Replies to Enquiry letter)

d.      Order letter

e.      Complaint letter

f.       Adjustment letter

3.      correspondence with Bank

4.      Correspondence with  Insurance companies.

Unit – IV: Oral & Non-verbal communication

1.      Oral Communication

• Principles of Oral Presentation
• Factors affecting Presentation
• Effective Presentation skills
• Conducting Surveys.

   2.       Non-verbal communication

• Body Language
• Para Language

3.      Effective Listening

• goog_1034515284Definition
• Importance/significance of listening
• Guidelines to effective communication
• Differences between Hearing and listening
• Types of Listening
• Listening Process
• Barriers in Listening Process
• Bad Listening Habits
• Principles of Good Listening
• Factors Affecting Listening
• Purposes of Listening 

4.   Interviewing skill

5.   Job Application and Writing resume

6.   Letter Writing

7.   Application Writing

• Application to Principal
• Application to Authorities

Unit – V

1.      Modern forms of communication

2.      International communication

3.      Cultural sensitiveness

4.      cultural context

5.      Writing and presenting in international Situations

6.      Importance of business language

7.      vocabulary

a.      words often confused

b.      words often miss spelt

c.      common errors in English.