COMMUNICATION: MODERN TECHNIQUES

 MODERN TECHNIQUES IN COMMUNICATION

1.    Videoconferencing:

Video conferencing is a method of communication where computers are used to provide a video-link between two or more people. It is nothing but a simple two-way webcam based communication for any serious discussion or negotiations.

The requirement of equipment for videoconference:

a)    A computer and a webcam at both the ends.

b)    A microphones and speakers

c)     Broadband Internet access

d)    Videoconferencing software

e)    A soundproof studio/room.

Advantages:

a)    It reduces travel cost.

b)    It can be done at flexible hours.

c)     Provides face to face interaction to respond accordingly.

d)    It is convenient for physically unable persons.

e)    It can increase productivity of people don’t want to travel.

f)      It improves Efficiency of the managers.

g)    It facilitates the sharing of visual data.

h)    It enables the organisation to plan, execute and keep a watch on it.

Disadvantages:

a)    It is very expensive as compared to teleconferencing and email.

b)    Technical issues may damage communication.

c)     There may be disruptions because of failure of equipment or power.

d)    It cannot completely replace physical face to face meeting.

e)    It would be inconvenient for people in different time zones.

f)      The number of participants in a group may also be limited.

g)    A face to face meeting is required for verification of confidential documents.

2.    Social Networking

A social network is a website that allows people with similar interests to come together and share information, photos and videos. This method of communication is called social networking. Social networking are designed to share content quickly, efficiently and in real time. Examples- Facebook, YouTube, Twitter, blogs , Instagram, snapchat, LinkedIn, my space, Pinterest, etc. are examples of Social Media.

Features:

a)    It works on advanced mobiles and it is a web-base technologies.

b)    On mobile or smart phone, it is called app.

c)     It is the communication tool started with computers.

d)    Social media technologies include blogs, picture-sharing, wall-postings, e-mail, music sharing, instant messaging, crowd sourcing and VO IP etc.

e)    It functions in many different forms such as e-magazines, Internet Forums, weblogs, Social blogs, wikis, social networks, podcasts, photographs or pictures, videos, rating and social bookmarking etc.

Advantages:

a)    It helps to refresh our personal as well as professional relations.

b)    It encourages people to develop various skills like writing, presentation etc.

c)     It facilitates open communication.

d)    It enhances and updates knowledge of the user.

e)    It provides strong platform for amplification of personal network.

f)      It also provides tools to help a person to work together across the globe and also to create their own meanings to various issues in different work environments and social contexts.

g)    It provides opportunities to widen business, because it helps to build and develop a more competent and reliable business.

h)    It is very beneficial for e-commerce.

i)      It is very useful for social mobilization as communication is done more privately than in real life & response time is very short.

Disadvantages:

a)    User can get addicted and kils his/her time.

b)    It reduces direct and physical interaction.

c)     It gives to much exposure to children which can lead to alchohol, tobacco, and sexual abuse.

d)    Its information is not reliable and credible.

e)    It has given rise to unhealthy tendencies like cyber bullying.

f)      A wrong online brand strategy could put the business at a viral disadvantage and may even damage its reputation.

g)    It can have negative influence on worker productivity as it consumes lot of time of work.