SOCIAL NETWORKING

 

Social Networking

The term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram.  A social media site is a website that allows people with similar interests to come together and share information, photos and videos. This method of communication is called social networking. Social networking is designed to share content quickly, efficiently and in real time. Examples- Facebook, YouTube, Twitter, blogs , Instagram, snapchat, LinkedIn, my space, Pinterest, etc. are examples of Social Media.

Features:

a)    It works on advanced mobiles and it is a web-base technology.

b)    On mobile or smart phone, it is called app.

c)     It is the communication tool started with computers.

d)    Social media technologies include blogs, picture-sharing, wall-postings, e-mail, music sharing, instant messaging, crowd sourcing and VO IP etc.

e)    It functions in many different forms such as e-magazines, Internet Forums, weblogs, Social blogs, wikis, social networks, podcasts, photographs or pictures, videos, rating and social bookmarking etc.

Advantages:

a)    It helps to refresh our personal as well as professional relations.

b)    It encourages people to develop various skills like writing, presentation etc.

c)     It facilitates open communication.

d)    It enhances and updates knowledge of the user.

e)    It provides strong platform for amplification of personal network.

f)      It also provides tools to help a person to work together across the globe and also to create their own meanings to various issues in different work environments and social contexts.

g)    It provides opportunities to widen business, because it helps to build and develop a more competent and reliable business.

h)    It is very beneficial for e-commerce.

i)      It is very useful for social mobilization as communication is done more privately than in real life & response time is very short.

Disadvantages:

a)    User can get addicted and kills his/her time.

b)    It reduces direct and physical interaction.

c)     It gives to much exposure to children which can lead to alcohol, tobacco, and sexual abuse.

d)    Its information is not reliable and credible.

e)    It has given rise to unhealthy tendencies like cyber bullying.

f)      A wrong online brand strategy could put the business at a viral disadvantage and may even damage its reputation.

g)    It can have negative influence on worker productivity as it consumes lot of time of work.